A couple of months after saying its large identify change, MSNBC is getting a brand new area that includes its new identify: ms.now. It options primarily the identical structure because the previous MSNBC web site, however with a recent coat of paint, together with the brand new MS NOW flag emblem — the previous MSNBC peacock is gone.
The brand new web site is launching as a part of MS NOW’s impartial newsroom, which started separating from NBC Information in October. The cut up is the results of Comcast’s resolution to spin off its cable channels, together with MSNBC. With the brand new area identify and web site refresh, MS NOW is forsaking considered one of its clearest ties to NBC.
MS NOW appears to have missed its alternative to get msnow.com, which is at present occupied by a largely empty web page referencing “Motorized Snow autos.” Thankfully for them, domains with the .now extension went on sale a few yr in the past.
It’s considerably ironic that MS NOW is preserving the “MS” a part of its identify, although, contemplating Microsoft offered its stake within the model over 10 years in the past. In fact, it not stands for Microsoft — now it’s “My Supply for Information, Opinion, and the World.”